Gone are the days when you had to head to your local high street to bet on football, horse racing, tennis and every other sport.
The internet has been a fantastic platform for the betting industry, and in the UK in particular there has been an incredible rise in the number of operators entering the sector.
Best Online Bookmakers in UK
|Sportsbook||Sports Offer||Bonus Code|
|Bet365||up to £100 in bet credits (T&C Apply)||JBVIP|
|Smarkets||Welcome Bonus of £10 (T&C Apply)||JBCODE|
|William Hill||10% Cashback and 300% Welcome Bonus: Bet £10, get £30 in free bets (T&C Apply)||BETEXVIP|
Increased competition is great news for you, the bettor. The bookies have to find an edge over their rivals, and that means that they might offer better odds, exclusive betting markets, live streaming and so on. That means that opening multiple accounts with the best online bookmakers in UK is a rather smart idea!
In this guide to the best bookmakers in UK, we want to explore the regulations that are in place in the industry, before revealing our top three best UK bookies that you can join today.
And, of course, you expect us to tell you about some fantastic bookmaker bonuses too, so we thought we’d reveal three of our favourite welcome offers that are available for everyone to enjoy.
1. UK Betting Regulation
Since the UK Gambling Act came into force in 2005, the sports betting industry has become more heavily regulated both on the high street and online.
However, people in the UK can still bet pretty much without restrictions – any stake limits and maximum withdrawal amounts are put in place by the bookmakers.
The UK gambling industry is worth an estimated £650 million every year, and the vast majority of bookmakers that operate in the region donate their profits both to charitable organisations and into the horse racing industry via their levy payments.
2. The Best Online Bookmakers in the UK
So what is it that makes the best bookmakers in UK stand out from the competition?
To answer that question, we always look at each operator through the eyes of the bettor…what is it that we want to see from a betting firm?
Clearly, one of the fundamental aspects that makes the UK best bookies shine is the user experience. Betting should be fun and easy, and you should be able to place your wagers as and when you want to.
On that front, we highly recommend signing up for a bet365 account. This is undoubtedly one of the United Kingdom best betting sites, and it certainly helps from a domestic perspective that they are still based in the UK, rather than heading offshore for tax purposes.
There simply isn’t a better betting website or app than bet365, which is so easy to navigate and get your bets on with the minimum of fuss. You can bet on all of the best sporting action from around the world, and they offer many niche sports and competitions too – much of this can be live streamed exclusively at bet365.
And as we will see in the bonuses section of this article, they aren’t shy when it comes to rewarding new customers either.
One of the most trusted names in UK sports betting is William Hill, who have been around for more than a century as a bookmaker. They offer a huge range of betting markets, and that’s one of the reasons we consider them among the UK’s best bookmakers – there are options available at William Hill that you simply won’t find anywhere else.
There has been an increase in popularity of betting exchanges in recent years too. These brands basically bring two punters together, with one betting on one team/player and the other on the opposite side of the equation. You can also ‘lay’ selections too, which means betting against something happening, e.g. you could lay Novak Djokovic in the Wimbledon tennis market. Although before you do, you might want to get to know your other betting options in the article on Tennis Betting Tips.
The pick of the betting exchanges is Smarkets, who offer lots of liquidity in their markets (key to getting some fantastic odds), incredible market depth and a really generous welcome bonus.
3. The Best Betting Bonuses UK
It’s perhaps no coincidence that the best UK bookies are among those which offer the most attractive online bookmakers sign up offers too.
Take bet365, for example. If you register for a new player account with them you can claim up to £100 in bet credits (T&C Apply)! All you have to do is make a deposit and bet that amount on any market you wish. Once those bets have been settled, you will be given the same amount in credits to enjoy by Bet365. While opening a new account, you can use our Bet365 bonus code UK JBVIP (it won't affect your welcome bonus in any way) .
And William Hill push the envelope even further with what equates to a huge 300% welcome bonus (T&C Apply)! All you have to do is register for a new player account using our William Hill promo code, deposit and make a bet of £10 at odds of 1.50, and they will give you £30 in bet credits no questions asked.
If you want to give a betting exchange a try, there is no better option than Smarkets, who offer an exceptional platform matched by a generous welcome offer.
Again, you will need to register for an account – use our Smarkets bonus code to trigger the deal – and then deposit £20. Place your first bet(s) and Smarkets will refund any losses up to £10 (T&C Apply).
We hope you liked our article and you are able to pick a bookie that takes your fancy. In case you want to practice placing bets without risking a single penny and gain more insight into smart sports betting, we invite you to our JohnnyBet's Tipster League! Did we mention that it's completely free and that you can earn up to £2000 in prize money each month? Hope to see you there!