The great and the good of the music scene will be rewarded for their efforts on February 12 at the 59th annual Grammy Awards show at the Staples Centre in Los Angeles.
All of the planet’s hottest acts, including Beyoncé, Adele and Rihanna to name but a few, are nominated in various categories, and bettors can even get in on the action with markets offered by bet365, William Hill and a number of other bookmakers.
So let’s take a look at each of the categories in turn and see if we can spot some betting value:
1. Album of the Year
This appears to be a straight shootout between Beyoncé, with ’Lemonade’, and Adele’s ’25’. The former Destiny’s Child singer is perhaps a narrow favourite as a Grammy’s veteran (she has won 20 previous trophies here) and thanks to the depth of her work: Lemonade is a concept album focusing on the troubles facing young black people in America.
It’s a bold, brave piece of work in the current climate, and could well be remembered as the finest work of her career to date. She is worth backing to win here at 1.73 with William Hill.
Other nominees in the Album of the Year category include Justin Bieber (Purpose) and Drake (Views), with a surprise nomination for 38-year-old Country singer Sturgill Simpson.
2. Song of the Year
This category has been dominated by ballads and slow numbers in recent years, with Ed Sheeran’s ‘Thinking Out Loud’ triumphing in 2015 a year after Sam Smith’s ‘Stay With Me’ had done the business.
Consequently, it is Adele’s Hello and Love Yourself, Justin Bieber’s contribution co-written by Sheeran himself, that stand out among the nominees. Given the year she’s had, the Grammy panel of voters will be desperate to get Adele onto the winner’s podium at some point, and this could well be her best chance. Her wholesome image, rather than Bieber’s bad boy characterisation, will also help, so back Adele to win here at 1.73 (William Hill).
The other nominees for Song of the Year include the cheery ’I Took a Pill in Ibiza’ by Mike Posner, ’Formation’ from Beyoncé and mawkish ballad ’7 Years’ by Lukas Graham.
3. Best New Artist
Depending on where you live, you may not have actually heard of some of the acts nominated for Best New Artist; don’t feel bad, many have yet to make it big outside of the United States of America.
This is a category that has typically rewarded out-and-out pop stars over the creative or the conceptual, with Meghan Trainor triumphing over the likes of Courtney Barnett and James Bay in 2015, with Sam Smith winning 12 months prior to that.
So The Chainsmokers, whose hit ’Closer’ was one of the biggest selling of the past year, appear to have the edge over the more interesting, but less commercial, Chance the Rapper and Anderson .Paak.
The other nominees for Best New Artist are Kelsea Ballerini and Maren Morris.
4. Best Alternative Music Album
The final word has to go to the iconic David Bowie, who sadly passed away in January 2016. The Grammys have a habit of handing out awards posthumously, and Bowie’s final album ’Blackstar’ has been nominated for a slew of categories, including Best Alternative Music Album.
Up against the likes of Iggy Pop, PJ Harvey, Radiohead and Bon Iver, the Thin White Duke will surely be remembered in style with what would be only his third Grammy Award victory.
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Tags: Grammy Awards 2017 betting tips, Grammys 2017 predictions, nominees, Best Alternative Music Album, Best New Artist, Song of the Year, Album of the Year, 2017 Grammy Awards betting odds, preview.