Bettors who have been involved in the industry for a while will have surely heard of the name William Hill before.
This is one of the most well-respected names in all of sports betting, with decades of successful business behind them. They started out in the UK, before expanding to parts of Europe and latterly Australia and the Oceania region.
But the story of William Hill Australia is an interesting one. This was a brand that existed for a number of years, but in 2018 William Hill made the surprise decision to buddy up with CrownBet in a deal worth more than AUD 300 million.
William Hill Australia
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William Hill existing accounts
Has been securely transferred to BetEasy
William Hill Australia promo code
The result was that a completely new brand as born, called BetEasy. This has taken the best bits of William Hill and CrownBet and unified them in one place.
Licensed to operate in the Northern Territory of Australia, BetEasy is backed by the highly-regarded Stars Group. It offers betting opportunities over a wide range of sports, but they have a particular focus on horse racing and are the only sportsbook in the jurisdiction to offer their customers access to the industry-leading Sky Racing TV channels.
They are an official partner of the NBA and AFL too, as well being an approved betting partner of Cricket Australia, the NRL, Netball Australia and many more.